Announcement
Owner pages are live: the person behind the truck now has a page
Every claimed business can now publish a page for the owner or founder: who they are, how long they've been doing this, and what they actually do all day.
MyTriangleServices Editorial · · 1 min read
Hiring a contractor is a decision about a person, and until this week our profiles were about a company. Those aren't the same thing. A roofing company is often one person, a truck, and whoever they can get that month, and the thing a homeowner actually wants to know is who is going to be standing on their roof.
So: owner pages. Any claimed business can add the people who run it.
What goes on one
What an owner page holds
A name, a role, and a photo if they want one.
A bio they wrote themselves, rather than one we generated.
A link to the business, and the business's grade and license record alongside it.
The bio is the whole point, and it's the part we refuse to write for anyone. A page with a generated bio is worth less than no page: it reads like a brochure, and a homeowner can tell.
Pages with no bio are not indexed
A page that only says a name and a job title is a thin page, and we don't submit it to Google. Write two sentences and it goes in the sitemap. That isn't a penalty, it's just what the page is worth.
Why it matters for search
Google's guidance on this is unusually direct: it wants to know who wrote a thing and whether they'd know their subject. An owner page that links to the business, and a business that links back, is a plain signal that this is a real person at a real company, and we mark it up so Google reads it that way.
If you've claimed your business, it's in your dashboard now under People.